Privacy Policy
At Fashion Scale (“Fashion Scale”, “we”, “our”, or “us”), we respect your privacy and are committed to protecting the personal data you provide to us.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit or use our website, place an order, contact us, subscribe to our communications, or otherwise interact with us.
Fashion Scale is a Singapore-based fashion and clothing brand, and we aim to handle personal data responsibly and in accordance with applicable Singapore laws, including the Personal Data Protection Act 2012 (“PDPA”).
By using our website or providing your personal data to us, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Data We Collect
Depending on how you interact with Fashion Scale, we may collect the following information:
Information You Provide Directly
When you create an account, place an order, contact us, subscribe to our newsletter, or use our services, we may collect:
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Full name
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Billing and shipping address
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Email address
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Telephone/mobile number
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Company or business name, where applicable
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Account login information
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Order and purchase history
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Product preferences
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Information you provide when contacting customer support
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Reviews, feedback, comments, or other information you voluntarily submit
Payment Information
When you make a purchase, payment information may be collected and processed by our third-party payment service providers.
Fashion Scale does not generally store complete credit or debit card details on its own servers. Payment information may be processed directly by the relevant payment provider according to its own privacy and security policies.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
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IP address
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Browser type and version
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Device type
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Operating system
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Website pages visited
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Date and time of visits
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Referring website
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General website usage and interaction information
This information may be used to improve website functionality, security, performance, and user experience.
2. How We Use Your Personal Data
We may collect, use, and disclose your personal data for purposes that are reasonably appropriate in the circumstances, including:
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Processing and fulfilling your orders
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Processing payments and refunds
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Arranging delivery and shipment of products
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Providing customer service and support
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Responding to enquiries and requests
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Managing your customer account
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Confirming and communicating order details
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Managing returns, exchanges, cancellations, and refunds
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Improving our products, services, website, and customer experience
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Personalising your shopping experience
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Detecting and preventing fraud, abuse, and unauthorised transactions
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Maintaining website security
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Conducting business and operational analysis
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Sending service-related communications
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Sending promotional communications where permitted by applicable law
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Managing competitions, promotions, campaigns, or events
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Complying with applicable legal, regulatory, accounting, and tax requirements
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Protecting our legal rights and interests
We will generally collect, use, or disclose personal data only for purposes that a reasonable person would consider appropriate in the circumstances and, where required, after obtaining the appropriate consent.
3. Marketing Communications
If you have opted in to receive marketing communications from us, we may contact you by email, SMS, WhatsApp, telephone, or other permitted communication channels regarding:
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New collections
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Product launches
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Promotions and offers
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Sales and clearance events
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Fashion updates
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Brand announcements
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Other relevant Fashion Scale products or services
You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link included in our marketing emails or by contacting us using the details provided below.
Where applicable, marketing communications sent to Singapore telephone numbers will also be handled in accordance with applicable Do Not Call requirements under the PDPA.
Please note that even if you opt out of promotional communications, we may still send essential transactional or service-related communications, such as order confirmations, shipping updates, payment notifications, or responses to your enquiries.
4. Cookies and Similar Technologies
Our website may use cookies and similar technologies to improve your browsing and shopping experience.
Cookies may help us:
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Remember your preferences
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Keep items in your shopping cart
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Understand how visitors use our website
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Improve website functionality
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Analyse website performance
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Provide relevant advertising and marketing
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Detect security issues and fraudulent activity
You can adjust your browser settings to refuse or delete cookies. However, disabling certain cookies may affect the functionality of our website.
5. Third-Party Service Providers
We may work with trusted third-party service providers to operate our business and website.
These may include providers involved in:
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Website hosting
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E-commerce platform services
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Payment processing
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Shipping and delivery
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Order fulfilment
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Customer support
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Email marketing
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SMS or messaging services
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Analytics
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Advertising and remarketing
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Fraud prevention
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IT and security services
These service providers may have access to personal data only where reasonably necessary to perform services on our behalf, subject to appropriate contractual or other safeguards where required.
6. Disclosure of Personal Data
We may disclose personal data to third parties where reasonably necessary for the purposes described in this Privacy Policy.
This may include disclosure to:
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Payment service providers
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Courier and logistics companies
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Technology and hosting providers
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E-commerce service providers
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Marketing and advertising partners
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Customer service providers
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Professional advisers
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Auditors and accountants
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Government authorities or regulators where required by law
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Legal advisers where necessary to protect our rights
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Other parties where disclosure is permitted or required under applicable law
We do not sell your personal data as a standalone product or service.
7. International Transfer of Personal Data
As Fashion Scale may use service providers and technology infrastructure located outside Singapore, your personal data may be transferred to and processed in other countries.
Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to that required under applicable Singapore data protection laws.
The Singapore PDPA includes obligations relating to the protection of personal data in international transfers.
8. Protection of Personal Data
We take reasonable and appropriate measures to protect your personal data against:
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Unauthorised access
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Unauthorised collection
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Unauthorised use
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Unauthorised disclosure
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Unauthorised copying
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Loss
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Modification
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Destruction
Security measures may include access controls, authentication procedures, secure systems, encryption where appropriate, and other technical and organisational safeguards.
However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.
9. Accuracy of Personal Data
We aim to keep personal data in our possession or under our control accurate and complete where it is likely to be used to make a decision affecting you or disclosed to another organisation.
You should notify us if any of your personal information changes or is inaccurate.
10. Retention of Personal Data
We will retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected or as required for legitimate business, legal, accounting, tax, regulatory, or dispute-resolution purposes.
When personal data is no longer required, we will take reasonable steps to dispose of or anonymise it securely, where appropriate.
11. Access to Your Personal Data
Subject to applicable laws and any relevant exceptions, you may request access to personal data that we hold about you and information about how your personal data may have been used or disclosed within the applicable period.
Requests should be submitted using the contact details provided below.
We may need to verify your identity before processing an access request.
Please note that certain access requests may be subject to applicable legal limitations, exemptions, or administrative fees where permitted by law.
12. Correction of Personal Data
If you believe that personal data we hold about you is inaccurate or incomplete, you may request that we correct the information.
We will consider and process correction requests in accordance with applicable Singapore data protection laws.
13. Withdrawal of Consent
Where we rely on your consent to collect, use, or disclose personal data, you may withdraw your consent by contacting us.
Please note that withdrawing consent does not affect the lawfulness of any collection, use, or disclosure that took place before the withdrawal.
Depending on the circumstances, withdrawing consent may affect our ability to provide certain products, services, or features to you.
We will explain the likely consequences where appropriate.
14. Data Breaches
We maintain reasonable security measures designed to protect personal data.
If a data breach occurs, we will assess the incident and take appropriate steps in accordance with applicable Singapore laws and regulatory requirements, including notification where required.
The PDPA includes obligations concerning the handling and notification of certain data breaches.
15. Children's Privacy
Our website and products are intended for general consumers and are not specifically directed at children.
We do not knowingly collect personal data from children where such collection is prohibited by applicable law.
If you believe that a child has provided us with personal data without appropriate consent, please contact us so that we can take appropriate action.
16. Third-Party Websites
Our website may contain links to third-party websites, social media platforms, payment providers, or other external services.
These third-party websites operate independently from Fashion Scale and may have their own privacy policies.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
We encourage you to review the privacy policies of any third-party website you visit.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
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Our business operations
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Our website and services
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Technology
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Legal or regulatory requirements
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Data protection practices
Any updated version will be published on this page with a revised “Last Updated” date.
We encourage you to review this Privacy Policy periodically.
18. Contact Us
If you have questions about this Privacy Policy, wish to access or correct your personal data, withdraw consent, or make a data protection enquiry, please contact us:
Fashion Scale
Website: [Your Website URL]
Email: [Privacy / Support Email]
Phone: [Contact Number]
Business Address: [Singapore Business Address]
If your organisation has appointed a Data Protection Officer (DPO), you may also contact:
Data Protection Officer
Email: [DPO Email Address]
We will consider and respond to privacy and data protection requests in accordance with applicable Singapore laws.
19. Governing Law
This Privacy Policy shall be governed by and interpreted in accordance with the laws of Singapore, to the extent applicable.
Important Note: This Privacy Policy is intended as a general website template and should be reviewed against Fashion Scale's actual business practices, Shopify/e-commerce setup, payment providers, marketing tools, cookies, delivery partners, and data flows before publication. The Singapore PDPC itself notes that template notices should be reviewed and adapted to an organisation's actual practices and that using a template does not by itself establish compliance with the PDPA.